New Study: Singapore Continues to Be ASEAN's Most Favored Business City

November 26, 2024, Singapore — According to the latest rankings from the Brand Finance Global Cities Index, Singapore has performed outstandingly in this year's global city brands, becoming the highest-ranked city in the ASEAN region and ranking sixth globally. This ranking is based on a survey of 15,000 respondents from 20 countries, providing an in-depth analysis of the comprehensive performance of the world's top 100 cities in areas such as business investment and cultural heritage.

ASEAN Economic Center, Singapore Leads Regional Development

Singapore has performed particularly well in the business investment field, ranking third globally, second only to Dubai. As a benchmark for the global business environment, Singapore ranks first in two key attributes: "Ease of Doing Business" and "Support for Startups and Innovation." This reflects Singapore's comprehensive business infrastructure and extensive global connectivity capabilities.

Singapore ranks fifth globally in "Low Crime Rate and Terrorism Risk" and sixth in "Strong and Stable Economy." These rankings demonstrate Singapore's global leadership in ensuring security and economic resilience.

Alex Haigh, Managing Director of Brand Finance Asia Pacific, stated:

"Cities in the ASEAN region are leading the way with advanced infrastructure, sustainable urban planning, and vibrant economic performance, with Singapore undoubtedly being the jewel among them. As a top global financial center, Singapore's performance in economic expansion, investment attractiveness, and infrastructure is remarkable."

Global City Brand Performance Highlights

In the overall global rankings, London remains firmly in first place, performing outstandingly in "Familiarity" and "Reputation" indicators. However, due to high living costs, London faces challenges in "Livability" and "Retirement Investment." New York and Paris rank second and third respectively, with Paris leading in "Cultural Heritage" while New York excels in "Education and Science."

Tokyo and Dubai have seen their rankings rise, placing fourth and fifth respectively. Tokyo is recognized for its leadership in the "Science and Technology" field, while Dubai is renowned for its "Future Growth Potential" and "Investment Attractiveness," being considered the world's most reputable city.

Singapore's Global Competitiveness

According to the survey, Singapore's global performance is particularly outstanding in the following areas:

• Ease of Doing Business: Ranked first globally, reflecting its business-friendly policies and environment.
• Support for Startups and Innovation: Ranked first globally, demonstrating its position as a center for innovation and entrepreneurship.
• Security: Ranked fifth globally in "Low Crime Rate and Terrorism Risk."
• Economic Stability: Ranked sixth globally in "Strong and Stable Economy."

Data Sources and Research Methodology

The Brand Finance Global Cities Index research is based on respondents' ratings of city familiarity, reputation, and consideration, combined with comprehensive evaluation across 45 sub-attributes and 7 core pillars. This data provides valuable insights for global cities in attracting investment, driving economic growth, and improving quality of life.